It is vital for organizations to average their own funds to make certain business remains effective and viable. An often overlooked resource that helps build a brand image and can increase employee satisfaction is employee benefits. The key to leveraging employee benefits is a benefits communication strategy that is well-developed. In their seventh Study of Employee Benefits Trends, MetLife found that workers are currently placing a greater emphasis on their benefits package than in the past few years. In actuality, 41 percent of surveyed workers consider workplace benefits to be the base of the personal safety net. However, IOMA, a supplier of business management advice and goods, says that companies only devote a small fraction of the benefits budget to make sure that the whys and haws of the [benefit] plan’s design, its distinctive features, and its advantages to the worker are communicated to workers. It is very important for organizations to convey benefits.
Communication is very important to supporting the company brand-to both employees and prospective employees. According to Jennifer Benz, founder and chief strategist of Benz Communications, organizations must use the guidelines to develop a benefits communication strategy that is strong:
- Workers’ focus: Aggressively promote benefits to workers.
- Employees like customers: Segment worker populations and develop strategies desires and needs.
- Know workers’ households: Make employee benefits Singapore easily available to a worker’s spouse and other family members since they are crucial in the decision-making process.
- Provide accessibility: Ensure that workers and their families can readily access the data.
- Keep it entire: Review benefits to be certain that they are aligned with employee needs and the goals of the business.
- Integrate: Coordinate all advantages communication for consistent messaging, particularly when the organization uses multiple vendors for benefits.
- Be persistent: Communicate benefits throughout the year, even during tough times.
- Keep it easy: Make funds easy for workers to read and understand.
- Let employees talk back: Provide an avenue for workers to give feedback on benefits offerings.
- Ensure it is working: Review the organization’s communication strategy to identify what is working and what is required to communicate effectively with employees.
Among the major pieces to the advantages communication puzzle is how information is delivered. From online, interactive HRMS systems to town hall meetings both real and virtual with workers, companies that recognize the value of strong benefits communication to the business are employing an assortment of tools to keep workers informed.